We are ready became the rallying cry for employees to feel they were part of the change at University of Phoenix. What made this campaign especially dynamic was the participation of all employees in signing up and committing to change. Posters were shipped out together with sharpie pens and stickers to each campus location. Executive leadership had pre-signed the open letter to employees to which all employees added their signature. This campaign was a central piece to creating a more nimble and innovative culture and tapping into the existing spirit of employees.