A brand with high awareness but lower preference, University of Phoenix was an opportunity to transform a brand to reflect the positive change happening internally. Brand transformation included redesign of the signature, new look and feel as well as voice and tone. All materials were done in-house.

creative team: Jeff Kerrin, Jane Brown, Amy Low, Michael Collins, Morten Bustrup, Jeff Carino, Stephanie Fanelli, Vera Springett, Dante Dimbayu, Domuel Bacani, Jeanette Karthaus,  Linda Jaskol, Trista Sobeck, Mary Barry, Amanda Cooper, Frank Mueller, Brian Pobuda, Brandon Powell, Leslie Gospill, Claudia Provencio, Gabriela Rossi, Shawnda Williams, Gabriela Brigidio